Startup FoxBase wins the LANXESS Rhein Chemie business unit as a customer

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The "Digital Product Selector" software provides customers and sales staff from the LANXESS Rhein Chemie business unit with optimal support when searching for dyes.

Dusseldorf, August 12, 2020

FoxBase's Digital Product Selector now makes it easy to search for the right colorant at Rhein Chemie Colorant Additives, a business unit of LANXESS. Thanks to FoxBase's software, customers and sales staff can now find the right dye for their project in just a few clicks, which was previously a great challenge for many given the wide range on offer.

Before the selector was implemented, the search for the right paints for electrical and household appliances or dyes for PET bottles on the website, for example, was time-consuming - because the entire product portfolio often had to be studied in detail. The aim of Rhein Chemie Additives was, on the one hand, to give customers the opportunity to find the right dyes for their applications quickly and easily online via the website, and thus to accelerate and simplify the sales process. On the other hand, one would like to gain such detailed insights into market trends in order to be able to serve customer needs even better.

The defined requirements were implemented quickly and purposefully and the LANXESS Colorants Product Selector was integrated into the website. FoxBase's software is built on a flexible, self-service approach. This enables customer-specific design and independent maintenance, e.g. of LANXESS Rhein Chemie.


We look forward to your inquiry about the Digital Product Selector. Let's digitize B2B sales together in a sustainable way!

phone+49 211 1586 4066
addressOststrasse 10, 40211 Düsseldorf