The 15 best German podcasts in the B2B sector (Update 2024)

Whether in the car, on the train or simply on the go - podcasts pass the time. If you choose the right one, you can even learn something! We have put together a list of exciting B2B sales podcasts that will inspire, excite and entertain you.
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The Series is not based on an evaluation from us, but only serves to provide you with a clear overview. We find all podcasts equally exciting! 😊 

1. B2B Hero Podcast 

From: Marconomy
Duration: 15 to 30 minutes 
Appears: every second Friday

This podcast is all about the topics B2B Marketing and -Distribution and how these two areas can work together efficiently. Also, tips about successful B2B sales and customer centricity given. Exciting and diverse topics guaranteed! 

You can find the podcast at either Spotify or directly via the website.

2. 10 minute jump in sales

By: Alex Rammlmair
Duration: 5 to 15 minutes
Appears: weekly 

How can modern strategies and tools for marketing and distribution used in a company to be able to grow even faster and more efficiently? The Sales Jump team is investigating this question. They test regularly new strategies and report on their experiences and recommendations. Good or bad, everything is presented here!

You can find the podcast directly via the website or at Spotify.

3. KOBcast - The podcast for sales professionals

By: Stephan Kober
Duration: 5 to 60 minutes
Appears: several times a year 

You want your customers to be involved in sales current methods inspire? Then you will get practical approaches to realize your ideas. The topics move in the areas digitalization, cold calling, interviewing or hybrid selling.

You can read all the episodes via Apple Podcasts and Spotify listen

4. Selling to business customers 

By: Stephan Heinrich
Duration: 5 to 20 minutes
Appears: weekly 

In now more than 300 episodes, Stephan Heinrich, trainer and author of non-fiction books, provides practice-oriented tips about everything distribution, sale, acquisition and Sales available. As a classic among the B2B podcasts, it gives you easy access to diverse and exciting topics.

You can find the podcast at Spotify and Apple Podcasts.

5. Sales and Pepper

By: Dominik Klingberg
Duration: 30 to 50 minutes
Appears: weekly 

Inspired by the bestseller “Tools of Titans”, Dominik Klingberg came up with the idea Stories of successful founders and managers to share with the world. In his podcast he talks to the top performers about their paths to success. The one and two anecdotes and experiences that they have collected along the way are also shared with the listener, which makes this podcast not only educational but also entertaining.

Listen to the episodes about the website, at Spotify or Apple Podcasts is selected.

6. ARRtist on AIR

By: Jannis Bandorski, Julius Göllner and Matthias Ernst
Duration: 50 to 70 minutes
Appears: weekly 

In this podcast, the hosts talk about starting software companies - especially in... B2B SaaS area. Successful B2B SaaS founders, top investors and leading industry experts share valuable tips and insights beyond the obvious. They talk about topics like increasing ARR, scaling a successful business, go-to-market strategies, the most important ones KPIs for B2B software and much more.

You can find the episodes directly via the website, Spotify or Apple Podcasts.

7. Online Business evolution

By: Catherine Lewald 
Duration: 15 to 60 minutes 
Appears: weekly 

As an online entrepreneur, Katharina Lewald provides insights from her everyday work and tips on how to use your knowledge sustainable online business can set up. This podcast is for sales reps who are on Social Selling and Online Services are specialized.

You can find the episodes directly via the website, Spotify or Apple Podcasts.

8. digital compact

By: Joel Kaczmarek
Duration: 20 to 60 minutes 
Appears: weekly 

In this podcast, Joël speaks with managers and experts from the digital economy. The topics are not just focused on B2B, but are always inspirational. Sometimes it's about Strategies, trends and principles of success and sometimes around political topics such as diversity and corporate governance. To give you more examples: OKR, leadership in times of crisis or the possibilities of AI in business are also examined - and in combination with best practices from real business life.

You can find the episodes directly via the website, Spotify or Apple Podcasts.

9. Sales 4.0

By: Thomas Reisacher 
Duration: 10 to 30 minutes 
Released: monthly 

The main focus of this podcast is on digital distribution, sustainable digital marketing as well as successful Ecommerce. Not only current examples are introduced, but also a look into the future is given. A real all-rounder!

Get all the episodes Spotify, Apple Podcasts or directly via the website.

10. Customer-centric 

By: Armin Hering 
Duration: 15 to 60 minutes 
Released: monthly 

Armin Hering discusses with invited experts how analogue and digital networks can be set up or how agile sales can be created. The customer-centric sales, agile working methods and leadership principles as well as innovative strategies in sales are the focus here.

You can find the episodes on the website, Apple Podcasts and Spotify.

11. The sales managers - Vtalk: The good sales tone - more than just hot air 

By: Ann-Kathrin de Moy and Heinz-Georg Geissler 
Duration: 5 to 60 minutes 
Appears: irregularly, several times a month 

Sales should be rediscovered! For this purpose, comprehensive insights into the sales management given from today and tomorrow as well neighboring disciplines of the typical sales topics. Interviews with honorary board members from the Federal Association of Sales Managers eV or the Scientific Advisory Board are also regularly scheduled! 

Get all the episodes Spotify or Apple Podcasts.

12. Whole. Simply. distribution 

By: Mercuri International Germany 
Duration: 10 to 60 minutes 
Appears: every two weeks 

Mercuri sales professionals discuss new trends of B2B sales and give practical tips on how your own sales can continue to be successful in the future. Not only current theories and approaches are highlighted, but also practical examples are given. Here will Sales Development, customer service and marketing discussed in terms of traditional sales! 

You can find all the episodes via the website, Apple Podcasts or Spotify.

13. More success in business 

By: Andreas Buhr 
Duration: 5 to 60 minutes 
Appears: weekly 

How can you design and measure your success in B2B sales? Here you will regularly find out the latest tips on the topics guide and sales. Also sales tips, leadership or digital leadership are discussed so that you and your team can grow and constantly improve!

You can find the consequences at Apple Podcasts and Spotify.

14. Acquisition-to-go 

By: Christina Bodendieck 
Duration: 5 to 30 minutes 
Appears: 1 to 2x per month 

An individual sounds to you acquisition system tempting? Then this podcast is for you! With themes like acquisition strategies, marketing and sales pitches exciting input is provided for the self-employed, service providers or experts.

Listen to the episodes about the website or Spotify.

15. OMR Education 

By: OMR Education (Rolf Hermann, Andre Alpar, Tarek Müller) 
Duration: 20 to 60 minutes 
Appears: weekly 

In four different podcast formats, exciting cases, trends and Best practices discussed around the topic of B2B and marketing. Whether e-commerce, SEO and SEA, content or social marketing: here you will find the right topics for your interests!

You can find all the episodes via the website, Apple Podcasts or Spotify.

Well, fancy a little one Podcast time out receive? Then listen!


We look forward to your inquiry about the Digital Product Selector. Let's digitize B2B sales together in a sustainable way!

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